A professional sports franchise was looking for a fresh look, a revised marketing strategy and a new advertising campaign. MMT was engaged to create entirely new branding and deliver an outside the box campaign that would create excitement around the team, make people look up and take notice, and put more fans in the seats.

MMT designed multiple layers of marketing to reach the identified audience at every turn, from billboards to banners, coupons to a reality TV show. MMT delivered a stunning, razor sharp campaign that created quite a stir, to say the least. No matter where you went in town, people were talking about the team and the new look. With MMT's creative guidance, the team took on an entirely new corporate persona and, with its new look and feel, finished second in the league for the first time in its history.